Scaling Fashion Brands Through Strategic Performance Marketing

We exclusively partner with ambitious fashion brands to drive profitable growth through data-driven advertising and conversion optimization.

Specializing in Meta Ads, Email Marketing & CRO for Fashion E-Commerce

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Million EUR Generated
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Fashion Brands
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Countries
0
Years Experience

Operating in Premium Fashion Markets Worldwide

United Kingdom
France
Italy
Germany
United States
Australia
UAE
Switzerland
Sweden
Denmark
Elias Fundal

The Journey

My passion for fashion began at 16, working in luxury retail where I discovered the power of storytelling in selling high-end products. Every piece had a narrative, every customer interaction was an opportunity to understand what drives purchasing decisions in fashion.

I realized that fashion isn't just about products—it's about aspiration, identity, and emotion. But I also saw how many talented designers and brands struggled to reach their audience online. They had incredible products but lacked the marketing sophistication to scale.

In 2016, I started Fundal Fashion with a simple mission: help fashion brands grow through performance marketing that actually understands fashion. Not generic agency tactics, but strategies built on deep knowledge of seasonal cycles, luxury positioning, and fashion customer psychology.

Today, we've generated over €150 million for our clients and worked with more than 100 fashion brands across 40 countries. But what drives me isn't just the numbers—it's seeing brands reach their full potential and knowing we played a part in their growth story.

Trusted By Leading Fashion Brands

We partner with contemporary, luxury, and emerging fashion brands worldwide

...and many more

Our Partner Brands Have Been Featured In

Working with fashion brands recognized by leading publications worldwide

Why Fashion Requires Specialized Expertise

Understanding these nuances is what separates fashion specialists from general agencies

Visual Language

Fashion customers make purchasing decisions in seconds based on aesthetics. We understand how to create ad creative that stops scrolls and communicates brand positioning instantly—from minimalist luxury to bold streetwear.

Seasonal Psychology

Fashion operates on seasonal cycles that dictate inventory, promotions, and messaging. We know when to push pre-orders, how to position transitional pieces, and when urgency messaging actually converts.

Luxury Positioning

Selling €300 dresses requires different strategies than €30 basics. We understand exclusivity messaging, social proof in luxury contexts, and how to maintain brand prestige while scaling revenue.

Market Nuances

French fashion customers behave differently than American ones. We've launched brands across 40+ countries and understand the cultural, aesthetic, and strategic differences that impact campaign success.

Copy That Converts

Fashion copywriting is an art. We know how to balance aspiration with accessibility, create desire without desperation, and write product descriptions that sell the lifestyle, not just the garment.

Platform Expertise

Instagram sells differently than TikTok. Pinterest drives different customer behavior than Snapchat. We know which platforms work for which fashion segments and how to optimize creative for each.

Multi-Platform Advertising Excellence

Expertise across the platforms that matter most for fashion brands

Meta

Meta

Pinterest

Pinterest

Snapchat

Snapchat

TikTok

TikTok

Real Results

Performance metrics from our fashion brand clients

Result 1

Revenue & Performance Metrics

Result 2

Campaign Performance Data

Result 3

Revenue Growth Metrics

Result 4

E-Commerce Performance

Result 5

Sales Performance Data

Result 6

Revenue Metrics

Result 7

Campaign Results

Result 8

Performance Analytics

Result 9

Client Dashboard Metrics

Result 10

Revenue Analytics

Result 11

Performance Dashboard

Result 12

Sales Data Analytics

Result 13

Campaign Performance

Result 14

€3,386 Revenue Analytics

Result 15

€12,744 Revenue Metrics

Result 16

€29,959 Performance Data

Result 17

€32,913 Revenue Growth

Result 18

Client Performance Metrics

Result 19

Revenue Dashboard

Result 20

Campaign Analytics

Result 21

€58,063 Performance Results

Result 22

Sales Analytics Dashboard

Result 23

Revenue Performance Data

Result 24

Client Growth Metrics

Result 25

Performance Dashboard Analytics

Result 26

Revenue & Sales Data

Real Transformations

From struggling campaigns to consistent, profitable growth

Luxury Contemporary Brand

6 Months Partnership

Before Fundal

€8,500
Monthly Revenue
1.8x
ROAS
1.2%
Conversion Rate

After Fundal

€115,000
Monthly Revenue
5.2x
ROAS
3.6%
Conversion Rate
+1,253% Revenue Growth

Sustainable Fashion Brand

12 Months Partnership

Before Fundal

€85,000
Monthly Revenue
2.1x
ROAS
1.8%
Conversion Rate

After Fundal

€1.2M
Monthly Revenue
6.8x
ROAS
3.4%
Conversion Rate
+1,312% Revenue Growth

Luxury Accessories Brand

10 Months Partnership

Before Fundal

€120,000
Monthly Revenue
2.3x
ROAS
1.5%
Conversion Rate

After Fundal

€1.5M
Monthly Revenue
8.2x
ROAS
4.1%
Conversion Rate
+1,150% Revenue Growth

Scandinavian Minimalist Brand

8 Months Partnership

Before Fundal

€18,000
Monthly Revenue
2.4x
ROAS
1.6%
Conversion Rate

After Fundal

€135,000
Monthly Revenue
6.3x
ROAS
3.9%
Conversion Rate
+650% Revenue Growth

What Our Partners Say

Trusted by founders and marketing leaders at leading fashion brands

"

Fundal Fashion completely transformed our approach to Meta advertising. Their understanding of luxury positioning and seasonal strategy is unmatched. We went from struggling with ROAS to consistently hitting 6-8x returns. They're not just an agency, they're a strategic partner who truly gets fashion.

Mariel

Founder & Creative Director

Yvonne S

"

Working with Elias and his team has been game-changing. They don't just run ads—they understand our brand DNA, our customer psychology, and how to communicate our sustainability story in a way that drives actual conversions. Our revenue tripled in 6 months while maintaining our brand integrity.

Kate

Founder & CEO

Kate June

"

After working with three different agencies that treated us like any other e-commerce brand, finding Fundal was a revelation. They immediately understood the nuances of selling high-end accessories and crafted campaigns that reflected our positioning. The results speak for themselves—we 10x'd our revenue in under a year.

Isabella

Head of Strategy

Design by Si

"

The level of strategic thinking Fundal brings is exceptional. They helped us expand into 4 new European markets with localized strategies that actually worked. Their knowledge of regional fashion preferences and buying behaviors saved us months of trial and error. Best investment we've made in our growth.

Jesper

Founder

Brahmaki

"

What sets Fundal apart is their deep understanding of fashion creative. They know what visual language resonates with our target customer, how to position our collections seasonally, and how to write copy that sells the aspiration without being pushy. Our conversion rate doubled, and our brand perception actually improved.

Mathilda

Head of Digital Marketing

Mathilda London

"

Fundal's expertise in luxury fashion e-commerce is second to none. They understand that selling €500+ pieces requires a completely different approach than mass-market fashion. Their strategic guidance on positioning, creative, and customer journey optimization has been invaluable. We've seen 400%+ growth while maintaining our brand exclusivity.

Jessie

Founder & Designer

Angel Ruche

Fashion E-Commerce Specialists

We're not a general marketing agency. We exclusively scale fashion brands, which means we understand your industry, your customers, and what actually converts.

Why We're Different

For 8 years, we've focused exclusively on fashion e-commerce. This specialization means we understand seasonal cycles, inventory-based campaigns, fashion customer psychology, and lifestyle brand positioning better than any generalist agency.

We've generated over €150 million in revenue for our clients across 40+ countries, working with everyone from emerging contemporary brands to established luxury labels.

Our approach combines performance marketing with deep fashion industry knowledge, allowing us to create campaigns that don't just drive clicks—they drive profitable, sustainable growth.

Meta Advertising Excellence

Facebook & Instagram campaigns optimized for fashion buying behavior with proven ROAS of 4.0-8.0x across our portfolio.

Conversion Rate Optimization

Custom-coded sections, landing pages, and checkout flows specifically designed for fashion brands to maximize conversions.

Email Marketing Strategy

Klaviyo flows and campaigns that turn browsers into buyers and buyers into loyal customers through strategic automation.

Creative Strategy

Content that performs specifically within fashion—from TikTok to Pinterest to Meta, we know what creative drives results.

International Expansion

Proven expertise launching fashion brands into new markets across Europe, MENA, North America, and Australia.

Strategic Partnership

Beyond execution, we serve as your growth partner with deep knowledge of high-end products, copywriting, and luxury sales.

What We Do

Full-service growth marketing exclusively for fashion brands

Meta Ads Management

Complete Facebook & Instagram advertising strategy and execution. From campaign architecture to creative testing to daily optimization, we handle everything to deliver consistent, profitable growth.

Email Marketing

Strategic Klaviyo implementation including welcome flows, abandoned cart sequences, post-purchase nurturing, and campaign strategy designed specifically for fashion customer journeys.

Conversion Optimization

Landing page design, product page enhancement, checkout flow optimization, and A/B testing to maximize the value of every visitor your campaigns drive.

Creative Strategy

Ad creative direction, copywriting, and content strategy that resonates with fashion audiences across Meta, TikTok, Pinterest, and Snapchat platforms.

Multi-Platform Advertising

Expertise across Meta, TikTok, Pinterest, Snapchat, and Google Shopping to reach your ideal customers wherever they discover fashion.

Strategic Consulting

Ongoing strategic guidance on product launches, seasonal planning, market expansion, and long-term growth planning for ambitious fashion brands.

Meet The Team

A dedicated team of fashion e-commerce specialists

Elias Fundal

Elias Fundal

Founder & CEO

Leading strategic direction and client partnerships with 8 years of exclusive focus on fashion e-commerce growth.

Frederik

Frederik

Co-Founder & Head of Media Buying

Specializing in performance-driven advertising strategies and campaign optimization across all major platforms.

Ready to Scale?

Book a discovery call to discuss your fashion brand's growth potential